Efficiently automate the execution of omni-channel campaigns and journeys to maximise upsell, cross-sell and retention opportunities for driving higher customer lifetime value across mobile, fixed line and broadband services.

Design and execute upsell and cross-sell campaigns effortlessly

Understand subscribers’ recharge and usage behaviour patterns to spot upsell/cross-sell opportunities. Make use of tried and tested campaign templates and click and drop UI to design and execute campaigns with ease. Plug in Sales Accelerator to get data-driven insights and recommendations to boost outcomes of sales and marketing campaigns.

Ensure faster time to market of bundles and offers

Extend product bundles and offers quickly to deepen relationships with customers. Promote these dynamic plans and send timely reminders to ensure bill payments, balance replenishment and contract renewals to sustain the relationship. React to customer’s needs in real-time with event-triggered offers and marketing actions.

Improve customer loyalty and retention across the base

Spot segments with higher churn risk like usage droppers and Multi-SIM users and target them with aggressive offers to mitigate the risk of them leaving the network. Design and execute effective loyalty programs with automated point computation and reward fulfilment capabilities. Plug in Retention Accelerator to do causal analysis and get recommended actions for mitigating churn risk and improving customer win-back.


Designing and executing a multi-channel customer value management program
that can deliver contextually relevant offers to customers
across their digital journeys

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    increase in data offer subscription

  • 4%

    increase in offer adoption across channels

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Key Capabilities

Marketing Canvas

Easy-to-use graphical user interface to
automate inbound & outbound
campaigns and journeys

Customer Journey Analysis

Out of the box templates for deep-dive
segment analysis and customer journey

Micro Segmentation

Heuristic and analytical segmentation
capabilities to identify and reach the right
target audience

Real-time Engagement

Real-time triggers generated through
in-stream analytics to identify appropriate
engagement scenarios across the
customer journey

Dynamic APIs

Configurable APIs compliant with
TMForum standards to integrate third
party Offer Catalogues, CRM and OSS/
BSS systems

360 Customer Profiling

A single view of customer’s profile and
other data by Ingesting and unifying data
from multiple sources on a single interface

Purpose-built CVM Templates

A library of reusable campaign
templates and analytics tools that has
been built with years of experience
in Telecom CVM domain.

Real-time Performance Dashboards

Real-time dashboards to give an aggregated view of inbound and outbound marketing program performance across touchpoints


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