Digital Services CVM

Automate the design and execution of onboarding, nurturing and sales promotion campaigns from a single system to drive sustained user engagement and revenue growth across digital channels and services.

Personalise onboarding journeys to drive repeated use of channels

Get deeper insights into user persona and engagement by using cohorts, funnels, journey paths, and real-time interactions. Use these insights to personalise onboarding journeys and user experiences; encouraging users to spend more time on digital channels.

Keep nurturing the users to drive product adoption and prevent silent churn

Predict the user’s persona and his contextual needs to nurture the engagement. Create smart alerts and nudges on features and benefits of digital channels and services to users for improving the adoption and usage. Gauge the intent and propensity of users for upsell/cross-sell through smart nurturing. And spot silent churn signals and prevent it with proactive actions.

Contextualise interactions and content to increase revenue per user

Continuously analyse user’s subscription behaviour, predict his needs and extend right products, offers and content on outbound and inbound channels to maximise revenue per active user. Use data-driven insights and recommendations to boost outcomes of digital sales and marketing campaigns.


Drive adoption of content streaming services among postpaid customers for maximizing revenue

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    targeted customers opted for the streaming service

  • 8%

    ARPU uplift across country

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Key Capabilities

Marketing Canvas

Easy-to-use graphical user interface to
automate inbound & outbound
campaigns and journeys

Customer Journey Analysis

Out of the box templates for deep-dive
segment analysis and customer journey

Micro Segmentation

Heuristic and analytical segmentation capabilities
to identify cohorts of users and non-users
and quantify their behavioural pattern

Real-time Targeting

Real-time triggers generated through
in-stream analytics to identify appropriate
engagement scenarios across the
customer journey

Dynamic APIs

Configurable APIs compliant with
TMForum standards to integrate third
party Offer Catalogues, CRM and OSS/
BSS systems

360 Customer Profiling

A single view of customer’s profile and
other data by Ingesting and unifying data
from every interaction customer had with your brand across online & offline channels – website, mobile app, & marketing channels

Digital Services CVM Templates

A set of templates
specifically designed for marketers to plan, design and execute
CVM programs targeting digital app users

Real-time Performance Dashboards

Real-time dashboards to give an aggregated view of inbound and outbound marketing program performance across touchpoints


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