Celebrating Client Success
MTN is the largest Telecom Company operating across Africa and Middle East with 257 Million customers in 21 markets.
The company has adopted several measures to foster digital inclusion like distributing affordable data-enabled headsets and introducing customer engagement programs targeted at increasing digital literacy especially among the rural consumers.
MTN reached a significant milestone by recording 100 million active data users on its networks across Africa and the Middle East.
We appreciate Flytxt’s role in this achievement. Looking forward to your continued support in the journey ahead
Enzo Scarcella
Group CCO
MTN
Driving adoption and usage of data services across MTN Networks
Flytxt solution helped to launch innovative data-driven customer engagement programs targeted at increasing adoption and usage of data services across MTN networks.
Flytxt solution harnessed the comprehensive data lifecycle marketing framework and advanced data analytics and machine learning models to roll out of precisely targeted customer engagement programs aimed at achieving various objectives like:
- Introducing the non-data users to the world of internet through awareness campaigns
- Onboarding newly acquired customers with specially designed data bundles
- Encouraging continued data usage through promotion of value added internet experiences
- Delighting the customer experience through proactive communication of bundles and price plans fitting their data usage and contextual needs
